Year(s) :
2014 - 2015
Reference :
Bic
Expertises :
#art direction #graphic design #illustration #packaging #publishing
The picture
Bicpedia
The story
Promotion of the ballpoint pen collection by BIC World’s sales team to distributors.
The outcome
Conception of a both playful & informative sales kit, declined for the graphite pencils & marking collection.
The detail
The 4 flasks in the kit contain 3 kinds of ink & hundreds of pen balls. All of them to be filled in BIC factories later.
