Year(s) :
2018
Reference :
Philip Morris France
Expertises :
#art direction #graphic design #publishing #event #btob
The picture
The Game IQOS
The story
Philip Morris France Seminary where top national sellers were invited for the promotion of the new IQOS.
The outcome
Creation of a board game containing challenges, questions-answers & speed tests in order to involve tobacconists groups & enhance their understanding of the product.
The detail
The format of the plenary was impacted. In small groups of a dozen people, the sellers were confronted by a game master, who challenged them on the subject.
