Year(s) :
2014
Reference :
Bouygues Bâtiment
Expertises :
#art direction #graphic design #publishing #packaging
The picture
Kluster
The story
Participation of Bouygues Bâtiment in a 3-phase tender for the public-private contract on the construction of the Central-Supelec campus in Paris-Saclay.
The outcome
Conception of the branding, based on architectural principles of the project, in reference to the notions of scalability & modularity.
The detail
The builder won the tender market.
